Search Engine Optimization (SEO)
Improve Ranking on Search Engine Result Pages (SERPs)
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What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of modifying a website’s content and structure (and building link relationships with influential outside sites) to improve its ranking on search engine result pages (SERPs). The goal is to make it more visible to potential users when they search for relevant keywords on platforms like Google, Bing, or Yahoo, thereby driving more organic traffic to the site.
This includes three primary types of optimization (on-Page, off-Page, and technical):
ON-PAGE SEO
This includes optimizing individual website page elements like META titles, META descriptions, header tags, image alt text, and content itself to make the website more search engine friendly.
OFF-PAGE SEO
This focuses on building backlinks from high-quality external websites to your own, signaling to search engines that your content is valuable and credible.
TECHNICAL SEO
Ensuring your website is technically sound, including fast loading times, proper site structure, and mobile responsiveness, is absolutely vital for good SEO.
SEARCH ENGINE OPTIMIZATION (SEO) SUMMARY
Whether you are a publisher or an advertiser, SEO is a critical part of your website’s success. It’s also a key component where, after it’s really dialed-in, it will continue to work for you organically.
OUTDOORS INDUSTRY
2A Friendly Search Engine Optimization (SEO) Providers
The SEO providers below have been proven to be friendly to businesses in the 2A and outdoors industries.
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